Montana Technology Innovation Partnership
COMMERCIALIZATION — THE PRIMARY TARGET
Commercialization is the process of moving a technology from an idea to the marketplace. Several different paths can lead to successful commercialization:
- Venturing — Building a business around the production, assembly, sale, and distribution of the technology.
- Partnering — Sharing parts of the venturing strategy with one or more additional partners who are often already established in the industry.
- Licensing — Selling selected rights in the technology to others, usually in exchange for negotiated ongoing payments.
- Outright sale — Selling all the rights in the technology to others, without the expectation of future revenues.
